Marketing Principles
Presentation
Lesson #2 - Planning and Environment
Lesson #3 - Think globally / act ethically
Lesson #4 - Analyzing the business environment
Lesson #5 - Consumer behavior - How and why people buy
Lesson #6 - B2B markets - How and why organizations buy
Lesson #7 - Target marketing and CRM
Lesson #8 - Creating and managing the product
Lesson #9 - Pricing the product
Lesson #10 - Communicating the value proposition